If you use too much text on your Facebook ad image, your ad might be underperforming or not running at all!
Facebook will let you know this by issuing a warning, saying something like this:
Your Ad’s Reach Might Be Slightly Lower
You may reach fewer people because there’s too much text in the ad image. Facebook prefers ad images with little or no text. Consider changing your image before placing your order.
Check Your Facebook Ad Image Text
Creating different images and updating your ad many times to see if it gets a warning or not would be pretty crazy, right?
Fortunately, you don’t have to do that.
Facebook has a tool in place which allows you to check if the amount of text on your ad image is fine or not.
Just upload your image in the Image Text Check tool and it will let you know your Image Text Ratings:
- OK – Your add will run normally;
- Low – Your ad’s reach may be slightly lower;
- Medium – Your ad’s reach may be much lower;
- High – Your ad may not run.
For example, I added two images:
As you can see, the first one got the High rating, just for that extra line of text.
While the second one got the OK rating.
The difference between them is quite small, but the impact is big.
If you get the OK rating in the Image Check Tool, but you still get the warning for your ad, then request a manual review from Facebook.
That’s a Wrap
Hope you found the guide useful!
If you have questions or thoughts, please leave a comment or send me a message using the contact page.
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